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McGuffin Mornings Presents Don’t Panic: Marketing Through a Rocky Economy
The news of a possible recession is all around us. Mixed opinions on inflation, rising interest rates, unemployment and what it all means have left U.S. consumers confused, weary and inclined to tighten their purse strings. This leaves banks and financial services organizations in a tough position to market to their target audiences without coming off as, well, a little tone deaf.

In this special McGuffin Mornings event, CMO of Ally Financial Andrea Brimmer will walk us through her strategy for getting the right message across to customers without creating unnecessary panic. She’ll also discuss how the team at Ally has successfully connected with customers by combining honesty, education and levity in their latest marketing efforts.

Jan 17, 2023 10:00 AM in Central Time (US and Canada)

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Speakers

Andrea Brimmer
CMO @Ally Financial
Andrea Brimmer is the Chief Marketing and Public Relations Officer at Ally Financial where she leads a team dedicated to disruptive marketing that connects with consumers and their values. Under her leadership, Ally introduced its “Do It Right” brand promise in 2016, unifying all of the company’s businesses under one mantra. Andrea is known as a dynamic and culturally astute trailblazer, she has been honored three times on the Forbes’ list of the World’s Most Influential CMOs and was named a 2020 Brand Genius by Adweek.