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McGuffin Mornings Presents #DocTok: TikTok for Health Systems
If you’re a healthcare marketer who's a TikTok newbie or TikTok experimenter, the hugely popular social platform can be intimidating. How do you even start producing consistent short-form video for your brand, let alone turn it into an effective tool for engagement and education? Creative director and content creator Katie Hunter has the answers.

Katie first launched Northwestern Medicine’s (Illinois’ #1 hospital) TikTok as a pandemic pet project. Needless to say, it blew up. Katie and team were able to create interesting, relatable and helpful content specifically for TikTok, highlighting everything from surgeon interviews to gender-affirming healthcare testimonials. The launch paved the way for authentic connection with patients on an entirely new platform and became a case study for how to use short-form video in a privacy-restricted industry.

Join us for McGuffin Mornings with Katie on Thursday, April 6 at 10am CT. Katie will discuss:

- How to pitch TikTok to leadership & get buy-in
- TikTok channel strategy development
- Content production best practices
- Paid ads on TikTok
- Case studies from Northwestern Medicine, RUSH University Medical Center, and more

Apr 6, 2023 10:00 AM in Central Time (US and Canada)

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Katie Hunter
Creative director & content creator
Katie Hunter is a creative based in Chicago. She studied at the University of Chicago, while working as a playwright at the American Theater Company. In 2021, Katie launched the brand TikTok for the #1 hospital in Illinois, Northwestern Medicine. She currently leads content strategy at RUSH University Medical Center. Katie’s production company, Space Camp Productions, creatively collaborates with Claire’s, Lincoln Park Zoo, Porchlight Music Theatre and more. Follow her on TikTok @mkatiehunter. KatieHunterCreative.com.