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McGuffin Mornings Presents: How to Become a Financial Services Thought Trailblazer
The term “thought leader” is losing steam, dulled and diluted by everyone with a LinkedIn profile and a content calendar deadline.

If you think you’ve got all your thought leadership bases covered or need to revive a struggling program, it’s time to think outside the box — way outside, to a whole new dimension of possibility and potential.

In this virtual McGuffin Mornings presentation, digital marketing expert Barbara Rozgonyi will walk through how financial marketers can change their mindset from constant content-churning to becoming a true thought trailblazer that leaves thought “leaders” running to catch up.

You will learn how to:
- differentiate your brand with a true 4D (digital, direct, dynamic & data-driven) model
- take thought leadership risks that will pay off
- break old patterns and understand your company biases
- reimagine your customer experience path for a successful thought leadership strategy


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Barbara Rozgonyi
Barbara Rozgonyi is a nationally recognized digital marketing leader and international speaker. Barbara is the founder of CoryWest Media, an innovative creative consultancy, co-founder of Social Media Club Chicago, founder of wiredPRworks.com - launched in 2006 and recently ranked at #11 in top PR blogs, and avid podcaster. Her podcast Growing Social launched in 2021. Barbara’s work as a digital expert has been featured on Inc.com, TechCrunch, Entrepreneur, Crain’s Chicago Business and more. Learn more: https://www.barbararozgonyi.com/