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McGuffin Mornings Presents Impacting Diversity, Equity & Inclusion: A Conversation for Marketers
You know that investing in Diversity, Equity & Inclusion (DE&I) has a positive impact on your organization. You’ve seen the data on how supporting, paying and hiring Black, Indigenous and People of Color (BIPOC) employees fosters an environment of inclusion and generates more revenue for the organization. And you’re all for it. But then you think, well I’m just a marketer. What can I do that HR isn’t already doing?

In this virtual McGuffin Mornings panel, we will discuss how marketers are uniquely positioned to influence DE&I as both internal changemakers and external brand champions. We’ll be talking with three marketing leaders who put DE&I front and center in all that they do. The discussion will focus on how marketers have the power to implement DE&I in practical, immediately applicable ways by creating a pipeline, understanding what “culture” really means and discussing how the Great Resignation is impacting BIPOC.

Professor Shanita B. Akintonde, MBA, M.Ed., DTM is a Professor at Columbia College Chicago in media and fine/ performing arts. A contributing author of three books, podcaster, leadership expert, and speaker, Shanita is also president of ShanitaSpeaks LLC, a media enterprise that energizes women and young adults to LEAD, LISTEN and LOVE better.

Fahad Khawaja is the Founder and President of Hue, a 501(c)(3) nonprofit that connects diverse talent with each other and with industry leaders, to drive sustainable growth for the health and wealth of communities. Before founding Hue in 2020, Fahad led award-winning branding and strategy teams at a variety of companies from tech startups to Fortune 50 organizations.

Tony Balasandiran is an award-winning leader in culture and lifestyle strategy, the Founder of The Culture ConNEXTion™️, and Vice President of Social Media at TEN35. A multi-hyphenate talent, Tony B. is a trendsetting integrated marketing specialist, writer, speaker, and a go-to voice of culture across industries.


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