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McGuffin Mornings Presents All Aboard: Getting Buy-in on Your Marketing Plans
Your year-end marketing plan is brilliant — exactly what your organization needs going into 2022. So how do you convince your CEO to prioritize a new vision? Or convince your CFO to increase the budget for next year’s big plans?

Join us for our next McGuffin Mornings with marketing and brand consultant Amanda Willard as she discusses her strategies for internal buy-in success. Amanda will walk us through her experience as former head of marketing at Chicago’s iconic Lincoln Park Zoo and how she pulled off a full rebrand from scratch stemming from a new strategic plan and resulting in new initiatives like their global urban wildlife conservation program. She will discuss:

1. How to figure out how decisions are made
2. The opportunity for marketing to support a strategic plan
3. What you can measure
4. The big moment: gaining internal buy-in
5. After buy-in: how to show action against KPIs

Amanda will provide strategies and worksheets, so bring your notepad. Session will be followed by audience Q&A. RSVP now; seats are limited. For questions, please email danielle.f@mcguffincg.com.


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